Insight Pre-NACS Show Fast Casual Inspiration, 5th-7th October
Insight Research will host a store safari to New York City and New Jersey ahead of this year’s NACS Show in Las Vegas.
New York City – home of fast casual experience
Convenience store operators worldwide are finding that changing consumer behaviours and habits are driving more channels to compete for the same set of occasions and to stay in the game, the convenience store sector needs to deliver against new consumer missions in unique and differentiated ways.
As our group will find on our visits, New York City is home to some of the world’s most exciting and successful fast casual food concepts in the highly innovative US Foodservice Market. Insight’s New York and New Jersey briefing and store safari is designed to assist convenience store operators in moving up the value chain to reach a broader audience.
Thanks to new US Foodservice operator and consumer research contributed by GlobalData, attendees will also learn who the top 10 fastest growing US fast casual operators are by $ sales, outlet numbers and actual/anticipated growth. We will also explain how their strategies have differentiated them and, interestingly, how these winners are winning based upon leveraging 10 key consumer perceptions about the US Foodservice Market today. Each attendee will get a GlobalData road-map of “Top 10” facts supporting the rise of Fast Casual in the USA.
This year’s store safari will focus on the brands delivering this experience most successfully and also investigate the role technology is playing. What does all this mean for the convenience sector? And what are fuel station foodvenience operators like Wawa doing to keep pace with these opportunities in New Jersey?
Consumers want an elevated experience
Today’s leading fast casual operators are leveraging a superior understanding of consumer motivations and creating an elevated experience as they look to steal share from traditional QSR and FSR operators. 59% of American Foodservice consumers GlobalData surveyed* indicate they are typically more adventurous when eating out of the home, so it’s clearly not just Millennials who are demanding this experience.
Nearly half of US consumers are concerned about eating too much processed food*. They like to see the food being made. Food that delights, makes you feel good, but is affordable, healthy, fresh and good tasting. New generation food halls, run by entrepreneurs and celebrity chefs are seen as the next step in FSR evolution. Consumers massively reward well defined, focused fast casual foodservice concepts committed to the use of fresh, ethical, local and high quality ingredients by becoming loyal and active followers across social media platforms.
Insight will brief, Joe Bona, President of Bona Design Lab will provide the expert local insider’s perspective. Our hosts RedBull will provide us with their own considerable insights into consumer behaviours. Then Michael Sherlock, Vice President Chief Food and Beverage Officer at Wawa will give his perspective on what is most relevant for convenience customers.
*Data sources: Thanks to GlobalData Foodservice 2018 and GlobalData Proprietary Consumer Foodservice Study, USA 2018.
Dates & Times
Friday 5th October: arrive in New York
Saturday 6th October: briefing from Insight, Bona Design Lab, RedBull and Wawa. New York safari day followed by networking drinks & dinner
Sunday 7th October: New York safari continues then Wawa New Jersey visit and flight to Las Vegas
Places are limited, please contact us to reserve a place for you and your team.
If you are interested in attending our NY and NJ store safari and would like more information please contact us. Registration for the NACS Show needs to be made with NACS directly.
Lorraine Evans at Insight – contact
Tel: +44 (0)1743 257 325
The NACS Show 2018
Conference: October 7-10, 2018
Expo: October 8-10, 2018
Las Vegas Convention Center
The NACS Show is the convenience and fuel retailing industry’s premier event, attracting a global audience of more than 23,000 people from over 60 countries. Featuring the NACS International Hub, international speakers, over 50 workshop educational sessions and a huge EXPO. Speakers include Wawa, Sheetz, Rutter’s, QuickChek, Bona Design Lab, KwikTrip, QuikTrip, Circle K, Kum & Go, Thornton’s Coca Cola, Cumberland Farms, Parker’s, Maverik, FreshStop South Africa and Thornton’s.
“I just wanted to tell you about the great success of the (2016) Atlanta store visits event. Everyone enjoyed the whole programme very much and for them it was the high note of the NACSShow week”.
German Balestrieri, YPF, Argentina
“Excellent, very good seeing behind the scenes at the stores and also how the offer differs and what ideas can be brought to my own business.”
Scott Murray, Lagardere Travel, Retail Pacific
“Good trip found it very useful lots thought provoking ideas, very impressed by Rutters”
Geoff Hallam, Managing Director, Blakemore Retail, UK
“Overall a very relevant and informative experience, plenty of interaction with US retail operators, and excellent networking opportunities”
Des Duffy, Group Retail Manager, Maxol Limited, Ireland
“Great trip. Well organised, great team of delegates participating”
Mats Danielsen, CEO, Liquid Barcodes, Norway
“Really good week overall. Good mix of people attending and the retailers were very interesting”
Alex Conrad, Global Store Formats & Merchandising Manager, Shell International Petroleum Company, UK
“It was extremely useful to have the presentations from the managers of the 3 companies. I came back with lots of learnings to apply in my company. Starting from the foodservice operations to the technology that these people have developed to improve their businesses”
Arturo Viloria, Fast Food Innovation Executive, OXXO, Mexico
“I thought it was an excellent trip, well run, good debate and open access to senior personnel in each company…. an excellent study tour and very enjoyable”
Brian Donaldson, Chief Operating Officer, The Maxol Group, Ireland
Highly interactive multimedia workshops enabling you to benchmark future development