Norwegian Convenience Market and EV Inspiration Safari in Oslo, Norway

Insight Research will be hosting a Norwegian Convenience Market and EV Inspiration Safari in Oslo, Norway this September 11-13th.


Norway is moving faster into electric vehicle adoption than any other country globally. Today, EVs command a 26% share of sales. Combined with the 20% share held by hybrid plug-in vehicles, then almost half of the total market is dominated by some kind of electricity. This makes the Norwegian government’s 2025 target of 100% electric cars look increasingly achievable. 

Nobody really knows how fast the EV sector is going to grow outside markets like Norway. In our view it always pays to go and see things for yourself. Our Norwegian convenience market and EV safari will review the latest convenience store format innovation from Norway’s world class retailers and then relate this to growing EV market shares. Our deep dive into the market will also explain how incentives are impacting drivers, how the habits of a second wave of EV owners are different and changing, the importance of charging networks, governmental and municipal EV use, EVs in the transport sector and global projections for EVs.  
Roadside retailers need to think carefully and positively about future strategy. Our site visits will be hosted by senior representatives from Circle K, Reitan Group and Deli de Luca. Some, like Circle K believe that with the right EV strategy, combined with rapid innovation in foodservice and the latest technology, there are considerable opportunities for growth.

In some ways, convenience businesses in Norway believe they need to work harder to be ‘businesses with purpose’, facilitating the future needs of Norwegian consumers in the right ways. As Jacob Schram says in our Retail Vision TV video:
“If we can turn into a company that actually with EVs provides green energy, with food provides more fresh, healthy options, helping people with their eating habits on the go, less sugar, less fat … and we can be the channel for moving that, that’s great, that’s a higher purpose at the same time as it creates business.”

Dates & Times

Tuesday 11th September: attendees arrive in Oslo, take the express train to Oslo Sentral station and arrive at our designated hotel the Radisson Blu, Plaza. Welcome drinks and catching up with old friends in the hotel bar from 7.00pm.
Wednesday 12th September: 7 Eleven, Narvesen and other convenience site visits in central Oslo, Circle K briefing, Circle K site visit, Fortnum Charge & Drive visit, Uno-X Hydrogen site visit and Deli de Luca site visit. Evening meal at Oslo’s fabulous Ekeberg restauranten for group with Norwegian retailers.  
Thursday 13th September: Reitan Group briefing, Norwegian EV Association, site visits. Fly home.



Our 2018 retail safari for international convenience and fuels retailers and suppliers offers a unique and interesting insight into the future impact this will have on service station retailing and crucially, the effective strategies that Norwegian operators are deploying around convenience, foodvenience and technology. Confirmed visits so far include Circle K, Deli de Luca, Uno-X Hydrogen, Fortnum Charging, the Norwegian EV Association, 7 Eleven and Narvesen. 
Attendees will also benefit from Insight’s strategic briefing on the latest global developments in our industry and how what’s happening in Norway fits into this story. 
How significant are these developments in markets like Norway and also China? How significant are legislators in driving change and why has this happened so quickly in Norway? Also, what are the long-term impact on Government revenues? It has been reported that the Norwegian government has NOK 10 billion less in annual income from car sales. What insight can we offer in this regard?
Places are limited, please contact us if you would like to reserve a place for you and your team. 
If you are interested in attending our Retail Safaris and would like more information please contact:
Lorraine Evans at Insight – contact
Tel: +44 (0)1743 257 325 

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